From www.hardwarecentral.com: U.S. Tech Market Shows Signs of Life
U.S. Tech Market Shows Signs of Life
A Refresh Cycle At Last
April 10, 2010
By Larry Barrett
Thanks to a boost from a substantial corporate upgrade cycle and the improved demand for strategic software investments in Software-as-a-Service (SaaS) and service-oriented architecture (SOA) projects, the U.S. technology market is poised for robust rebound in 2010, according to Forrester Research’s latest report.
After years of delaying or truncating investment in new equipment and software, enterprise customers are finally opening up their wallets for IT purchases that improve overall organizational efficiency and help companies differentiate themselves from their competitors, researchers said.
“The tech downturn of 2008 to 2009 is unofficially over,” Andrew Bartels, a Forrester vice president and principal analyst, said in the report. “With growing evidence that an economic recovery started in the US and other countries in Q3 2009, the pieces are in place for a 2010 tech spending rebound.”
In 2010, Forrester is predicting the total U.S. IT market will grow 8.4 percent, up from the 8.1 percent improvement it previously forecast. It now expects global IT spending will improve about 7.7 percent this year, a little slower than it previously forecast mainly due to international currency fluctuations.
Computer equipment, particularly the replacement of older PCs, servers and storage equipment, is now expected to surge 11.1 percent from 2009 while software sales will improve 10.5 percent.
“For software, growth will result from a mixture of the revival of deferred licensed software purchases following the 2009 capital freeze, ongoing growth in SaaS software, and continued strong growth in smart computing platform technologies like service-oriented architecture (SOA) infrastructure, virtualization software, and analytics,” the report said.
Computer equipment sales are now projected to rise to around $83 billion with PCs accounting for roughly $39 billion of that. Communications equipment will top out at $108 billion, while telecom services and IT services and outsourcing spending will check in at $191 billion and $165 billion, respectively.
Total U.S. business and government IT spending will total more than $741 billion this year, of which about $194 billion will be spent on software — the single largest category. New applications will represent $88 billion in investment, followed by custom applications at $43 billion and middleware and operating systems software coming it at $52 billion and $11 billion apiece.
Forrester’s findings dovetail with early projections from major manufacturers, software developers and independent research firms.
Gartner earlier this year predicted total PC unit shipments would improve more than 20 percent this year to a total of more than 366 million units shipped, up from 305.8 million units in 2009.
By industry, Forrester expects U.S. financial services and insurance companies to increase their total IT spend by 11.4 percent this year while manufacturers and telecom companies will ramp up their IT spending by 9.8 percent and 9 percent, respectively.
Larry Barrett is a senior editor at InternetNews.com, the news service of Internet.com, the network for technology professionals.
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